How to Write SEO-Friendly Content without Knowing the Technicalities?

Engaging content may work well in generating sales when the user lands on it, but SEO-friendly content is what makes the user land on your write up in the first place. The ability of a content writer to merge SEO-friendly content and persuasive writing is what creates the most value for the client.  

Most beginners who write content struggle when it comes to Search Engine Optimization (SEO) because writing engaging and persuasive content is a completely different ball game compared to writing SEO-friendly content. And due to this lack of technical knowledge, it becomes harder to find clients as freelancers or content writing jobs in various companies. 

To make matters worse for content writers, acquiring expert SEO skills takes years to master. Furthermore, the world of SEO is constantly changing, and you, as a writer, have to stay updated and regularly upskill yourself. 

So, how can you, as a beginner, kickstart your profession in content writing without having to spend many months learning and research about the intricacies and technicalities of SEO? The short answer for that is – follow the top 5 tips mentioned in this article. 

1. Always Keep Your Audience in Focus

2. Use High-Performing Keywords

3. Create Well-Thought Titles & Headings

4. Keep Your Content Fresh and Updated

5. Incorporate Multimedia in Your Posts

1. Always Keep Your Audience in Focus 

This is golden! If I had to name the single most important skill set for a content writer to have, it would be ‘knowing and understanding your target audience’, and not something like technical SEO, SEM, et cetera. 

So, how can you know and understand your target audience without digging in too much with all the professional SEO tools? The simplest way is to look at the topic you are about to write on from the perspective of an outsider. Then, ask yourself the following questions in the same order: 

  1. Who would want to read about this? 
  2. What age group would the reader belong to? 
  3. What is the tone that would captivate the reader? 
  4. What are the things the reader could be expecting from this article? 
  5. Can you add more value to the reader by giving more information that is useful for the reader in addition to his expectations? 

By pondering on these 5 questions, you can get a pretty good idea of your target audience to help you create the most relevant content. Because relevancy is at the crux of SEO.

2. Use High-Performing Keywords 

Many people who just get started as content writers bend over backward to get the best keywords. Because without the proper technical skills and keyword research, it is a tedious task to find out which keywords generate more traffic and which keywords perform poorly. 

So, the easier method to get the right keywords is, just like before, step out of your own mind and think like an outsider. What are the words that you or anybody (preferably your target audience) would type in the search engine to find content that is relevant to what you are going to write about? Note down all the words and sentences that come to your mind off the top of your head. 

Once you have made this list, try filtering out the most relevant ones. Your finalized list should have about five to 10 short tail or long-tail keywords. Now, incorporate these keywords evenly throughout your article. But make sure that you do not use the same words or sentences repeatedly because, then, it would be considered as ‘keyword stuffing’ and the search engine may think that the page is spammy. 

Pro tip: Try to make use of synonyms of your keywords. This would not only improve relevancy but also help in SEO by being more syntactic. 

3. Create Well-Thought Titles and Headings 

Google and other search engines give a lot of priority to the title tags and heading tags on web pages. Below are the points you should keep in mind when giving titles and headings for your articles: 

  • Make your titles and headings very specific. The readers should be able to clearly understand what the article is all about. 
  • Having numbers in the title tags will help. For example, instead of writing “Best social media apps of 2020”, write “Top 10 social media apps of 2020”. This does not work for all types of content but is usually a good practice to follow. 
  • Always try to incorporate the best performing keywords in your title and heading tags. 

4. Keep Your Content Fresh and Updated 

Always write content about topics that are trending and in line with the present day. Do not use information from sources that are too dated. 

Your responsibility as a writer does not finish after writing a piece of content. If you have the authority to edit any of the previous articles you have written, then you should do so. Go through your old posts, and update them with newer and more relevant information so that search engines do not bury them away.

5. Incorporate Multimedia in Your Posts 

Search engines like Google and Bing strive to provide their users with the best possible user experience. It is very well known that incorporating multimedia like images, GIFs, and videos along with written content is much more interesting and captivating than plain text. Hence, leading search engines prioritize web pages that have relevant multimedia in them. 

Conclusion 

Did you learn something new today from this post? If yes, you should also check out my other blog post where I share my top 5 tips for beginners to write a great blog article.

Are you looking for a freelance content writer to help with your SEO requirements? Do not hesitate to contact me.